Breakfast matters

Earlier in the year (7th March) was "World Cereal Day", when food companies extolled the virtues of consuming ultra-processed foods for the "most important meal of the day". Many of us in the Western world already need no persuasion: 46% of Americans and 20% of British people start their day with breakfast cereals, and the British spoon £19 billion a year into the coffers of the grain processors. Cereals are big business! Little wonder that the industry is anxious to increase its share of the breakfast pie. Non-soak cereals first landed on the American breakfast table with John Harvey Kellogg's [...]

By |2022-06-29T14:50:29+01:00June 29, 2022|Uncategorized|0 Comments
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